Portrait of a Baby Chick
Reading "Bad" Mothers: The Politics of Blame in Twentieth Century America, ed. Molly Ladd-Taylor & Lauri Umansky

manufactroversy: a word I've been needing

From Leah Ceccarelli at Science Progress:
Manufactroversy (măn’yə-făk’-trə-vûr’sē) 
N., pl. -sies. 
1. A manufactured controversy that is motivated by profit or extreme ideology to intentionally create public confusion about an issue that is not in dispute. 
2. Effort is often accompanied by imagined conspiracy theory and major marketing dollars involving fraud, deception and polemic rhetoric.

I first encountered this in the Wikipedia entry for Artificial controversy:

An artificial controversy, or variously a contrived controversyengineered controversyfabricated controversymanufactured controversy, or manufactroversy is a controversy that does not stem from genuine difference of opinion. The controversy is typically developed by an interest group, such as a political party[1] or a marketing company, to attract media attention,[2] or to facilitate framing of a particular issue. Creating controversy is also a controversial legal tactic used to gain advantage in a negotiation or trial.[3] The controversy may stem from a minor incident blown out of proportion,[4] from a false claim of controversy where no serious dispute existed,[5] or no reasonable doubt remains,[6] or unintentionally from misinterpreting data.[7]

Writing on the politics of cancer and the influence of special interest groups on the public policy debate, Dr. Robert N. Proctorhistory of science professor at Stanford University specializing in scientific controversy and the cultural production of ignorance,[8] which he calls agnotology,[9] described the use of artificial controversy: "The relation between knowledge and ignorance in these matters is complex....The problem is partly that ignorance can be manufactured, controversy can be engineered."[10] In a 2006 interview regarding public perceptions of the press in the United States, journalist Carl Bernstein lamented, "Well, let's take a look at what we're talking about: misinformation, disinformation, celebrity stuff—gossip, sensationalism and especially manufactured controversy.... Increasingly, sensationalism, gossip, manufactured controversy have become our agenda instead of the best obtainable version of the truth. We've become frivolous."[11]  . . .

Writer Valerie Tarico, referred to Prof. Leah Ceccarelli's writings on "teach the controversy" as a manufactroversy.[35]

The Tarico reference is her article from The Huffington Post, Ben Stein: Front Man for Creationism's Manufactroversy, concerning the movie Expelled.

University of Washington professor, Leah Ceccarelli has pointed out that their "teach the controversy" strategy depends on a very specific sleight of hand: blurring the difference between scientific controversy and manufactured controversy or Manufactroversy.

You can say you first heard it here, well, if you haven't heard it already on MySpace or Facebook: Manufactroversy -- a made up word for a made up controversy.