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Bruce Sterling, international treasure

Why I love Bruce Sterling.

(Via Making Light.)

March 1st update: After a gentle nudge, Chairman Bruce has posted the original text of his speech: What Bruce Sterling Actually Said About Web 2.0 at Webstock 09: THE BRIEF BUT GLORIOUS LIFE OF WEB 2.0, AND WHAT COMES AFTER

That's the key Web 2.0 insight: "the web as a platform." Okay, "webs" are not "platforms." I know you're used to that idea after five years, but consider taking the word "web" out, and using the newer sexy term, "cloud." "The cloud as platform." That is insanely great. Right? You can't build a "platform" on a "cloud!" That is a wildly mixed metaphor! A cloud is insubstantial, while a platform is a solid foundation! The platform falls through the cloud and is smashed to earth like a plummeting stock price!

Imagine that this was financial thinking -- instead of web design thinking. We take a bunch of loans, we mash them together and turn them into a security. Now securities are secure, right? They are triple-A solid! So now we can build more loans on top of those securities. Ingenious! This means the price of credit trends to zero, so the user base expands radically, so everybody can have credit!

Nobody could have tried that before, because that sounds like a magic Ponzi scheme. But luckily, we have computers in banking now. That means Moore's law is gonna save us! Instead of it being really obvious who owes what to whom, we can have a fluid, formless ownership structure that's always in permanent beta. As long as we keep moving forward, adding attractive new features, the situation is booming!

. . . and . . .

I really think it's the original sin of geekdom, a kind of geek thought-crime, to think that just because you yourself can think algorithmically, and impose some of that on a machine, that this is "intelligence." That is not intelligence. That is rules-based machine behavior. It's code being executed. It's a powerful thing, it's a beautiful thing, but to call that "intelligence" is dehumanizing. You should stop that. It does not make you look high-tech, advanced, and cool. It makes you look delusionary. . . . This stuff we call "collective intelligence" has tremendous potential, but it's not our friend -- any more than the invisible hand of the narcotics market is our friend.

. . . and . . .

We've got a web built on top of a collapsed economy. THAT's the black hole at the center of the solar system now. There's gonna be a Transition Web. Your economic system collapses: Eastern Europe, Russia, the Transition Economy, that bracing experience is for everybody now. Except it's not Communism transitioning toward capitalism. It's the whole world into transition toward something we don't even have proper words for.

The reason I love Bruce Sterling is that he seems to be able to talk sense at times when almost no one else can.