I arrived at the Tools of Change conference about 10:30AM, just after the morning break. The progam had already been going on for about 2 hours. I hadn't decided what sessions to attend today, so this morning, I ducked into Eric Severson's Intro to XML, and then caught the end of Chris Brogan's blogging and social media.
Severson's audience seemed very interested and engaged and to be following what he said quite closely.
I had also wanted to hear at least a bit of Brogan's talk. Brogan was in a large room and the talk was quite well attended. He is a relaxed, entertaining speaker, though I am already pretty familiar with most of what he covered. He told an anecdote about using his blog to get people to donate money to be used to buy toys to be donated to Toys for Tots. I was swept with a wave of nostalgia for that not-very-long-ago era when people had more money.
I had a good lunch, though by myself, since the various people I know who are coming to this conference are either not here yet or sick today. In a moment I'm headed for a tutorial on eBook formats.
There was some discussion of a figure given by the rep from Amazon in the Kindle 2 launch press conference in the morning. I missed the press conference, but the quote that I heard repeated was that Kindle e-books accounted for 10% of Amazon's book sale. Another variant I heard repeated was that they accounted for 10% of Amazon's sales. GalleyCat sought clarification. The truth looks a good bit more molehill-like:
As Amazon unveiled the Kindle 2 this morning, there was confusion among readers and reporters about what percentage of Amazon's book sales were Kindle books.
PaidContent quoted Bezos: "Today, more than 10 percent of the units we sell are Kindle books." Both GalleyCat and Engadget also used that initial figure. CNN reported: "Its texts account for 10 percent of Amazon's book sales despite the fact that 200,000 titles -- a tiny fraction of the books offered on the site -- are available in digital form."
Following the advice of readers, GalleyCat asked an Amazon spokesperson for clarification. They reduced that early number: "Kindle sales make up more than 10 percent of sales of books that are available in both traditional and e-book form."